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Sky_Pie_Studio_Fendi_StrapYou_WebGif

TAP YOU STRAP YOU
interactive stories

Client: Fendi

 

Fendi approached us with an ambitious challenge: is it possible to make Instagram stories feel interactive? Can we break the notorious habits of users that breeze through content at lightning speed? We answered with these tap-happy, game-ified shorts, complete with the bells and whistles of a boardwalk carnival, and – of course – a fabulous prize at the end.

 

In-Use video

See what it's like to play the interactive stories in this live action demo.


Behind the scenes:

 
 
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