reruns: denim JacketS

Client: Oatly

Oatly prides themselves on the low environmental impact of their oat milk. But they are constantly re-thinking how they can do better. So in 2021 they thought to themselves - what if we could use only up-cycled materials in our merch store? And just like that- ‘ReRuns’ was born. For the launch they decided to collaborate with a group of handpicked artists- embroiderers, screen printers and letterers- on a drop of up-cycled vintage denim jackets with one-of-a-kind graphics. Leaning into the 80’s vibes of the whole ordeal, Sky Pie packaged all this up into a faux (punk-ish) music video, with graphic custom sets to match.

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