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OralB “Power” and “Life-Hack”

Client: Procter & Gamble

COMING SOON

Oral B challenged us to create stylized social content that would appeal to the sensibility of the Millennial generation. We created two separate narratives, one giving a playful nod to the daily abuse our teeth endure, and the other highlighting the mechanical wonders that make the toothbrush whir to life.

CREDITS +

Direction: Daniel Castro
Art Direction, Prop Stylist and Editor: Marion Favier
DP: Chad Cooper
Gaffer: Nick Stokes
Set Build/Rigging: Trevor Peterson
Set/Rigging Assistant: Lani Combier-Kapel
Colorist: Honest Labor
Sound Design: Superpose Studio
Assistant: Julia Chamberlain, Ellie Liota, Crystal Lam
Production: Numi Prasarn

 
 

 
 

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